CO-FOUNDER / BUSINESS DEVELOPMENT
Lin Lay Geng
Lin is the co-founder of Reina, a creative advertising production house established in Malaysia since 2008. Over the course of 10+ years, he has been fortunate enough to provide creative media solutions to both MNC and start-up companies. He has overseen integrated advertising campaigns across emerging channels, TV, prints, digital and social media.
Besides work, he is passionate into miniatures collections. His is featured in The Star, NUYOU and ICON Malaysia for his massive 10 years collection of action figures and toys.
CO-FOUNDER / CREATIVE OPERATION
See Zi Siang
Zi is the co-founder of Reina, currently he resides in Australia (University of Newcastle) to conduct academic research and industrial work. This allows him to disseminate knowledge and to make contributions in the field of creative industry. Previously he has collaborated with corporations such as McDonald’s, Lafarge, Servier, Leo Burnett, DDB and Saatchi & Saatchi Arachnid to develop numerous creative operations. These include collaborations with his research includes innovation management related to virtual reality (VR) and augmented reality (AR).
He participates regularly in international conferences and provides articles for publications. He has had the honour of giving a presentation in TEDx as well.
CHIEF TECHNOLOGY OFFICER
Shawn is Reina’s Chief Technology Officer and leads the company’s IT and digital innovation division. He plays a key role in establishing the company’s technology vision and provides leadership to the team in driving business expansion and transformation, whilst keeping abreast with leading edge technologies and industry standards. Leveraging on emerging technologies, Shawn is also responsible to drive all digital media initiatives for his clients, both locally and regionally.
Shawn holds a Bachelor’s Degree in Computer Science majoring in Information Technology from University of Wollongong, Australia. Prior to Reina, he was part of the information technology division for Sydney MIA International Telco Company.
CREATIVE / IMAGING PRODUCTION
See Zi Ping
Being one of the key person, Ping has been with Reina since day one. Specialized in imaging works including VR and AR solutions, mostly handling operations & productions while involving in creative communications.
Aside from imaging work, he is also into music composing and has been a contract songwriter for more than 10 years, published various songs locally and internationally. While passion knowns no boundaries, he extended his skills and knowledge to coffee brewing. As co-founder of 2ndspace, a cafe space enable him to share his love of coffee to all.
VIDEO STUDIO PRODUCER
Ow Puei Keng
Keng started her career as video editor since early year and today she worked as a corporate video producer mainly producing creative advertisement and commercial videos. Her previous experienced also involved in Local Films and various of TV programs which shaped her knoweldge and skills in film industry.
Keng has directed and co-produced many of commercials include AirAsia Tune Hotel, CIMB, Bank Negara, Tokio Marine, INTI University, AmBank, Hitachi Malaysia, Capital Land The Mines, Setia Group and etc.
CREATIVE PROJECT MANAGEMENT
William, a graduate illustration artist turns out to be one of the key person in Reina team since day one. Life is a learning journey, for over 14+ years he had explored in various media and platforms; print media, website, social media, animation, video, and the list will continue to go on. All these simply for one passionate goal, always seeking of better creative solutions for client.
MULTIMEDIA DESIGN SPECIALIST
Yen is an experienced multimedia designer with more than 6 years in this field. She collaborates regularly with companies and agencies to develop creative projects with outstanding visuals that help strengthen clients’ communication and presentation. Her work is commonly seen on cinema ad, news media, billboard, and websites or via direct mail.
She leads in developing commercial related creative projects which include video animation, motion graphic and marketing collateral.
CREATIVE MEDIA PRODUCER
Ace specializes in creative direction in commercial advertising. He has worked with design firms, SME/SMI and private companies where his creative skills helped to shape the companies brand identities and design communications. He has designed, produced and managed various projects ranging from websites, brochures, VR/AR and video productions. His work experience in Taiwan has gained him experiences in developing emotionally-resonant creatives that helps many of start-up companies to communicate better in digital world.
Ace makes beautiful images, by appointment he works as professional photographer in developing creative pictures for clients. Some of his pictures are published in travel magazines.
DIGITAL MEDIA STRATEGIST
Khong Wei Hsiang
Wei Hsiang has spent his career helping brands create better customer relationships through visual storytelling, social media and content marketing. He is Google Ads certified and works closely with Google Partners to provide digital marketing solutions to both corporations and start-up companies. His past experience in advertising design background has given much advantage to him to swiftly execute any creative related projects.
Having received early recognition for his work at BNI and engagement in social media as a private trainer, he understands how the business world is emerging and the importance of social media campaigns that can help in client’s marketing.
Elcean is Reina’s newest member, her commitment and passion in design are proven with her capability deliver projects in time and compliments received by client. She has worked with countless creative projects in this industry. Her specialization includes brand identities development, website GUI, marketing collateral and creative adaptation to new digital media.
Besides work, she loves to travel and explore the world whenever there is opportunity.